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How To: Write Eye-Catching, Memorable Copy
Ever wonder why you have that song stuck in your head? Or why that annoying TV commercial is playing on repeat while you’re trying to focus? Or how about the infamous movie quotes that no one seems to ever forget?
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Today I’ll be walking you through three literary devices that good writers use to write those memorable movie quotes and double-take headlines of the world.
And yeah, I get it, literary devices? You didn’t sign up for an English class. But trust me, if you want to be a better writer, you’re going to want to stick around.
Tricolon
First up, we have the tricolon. The Meririam-Webster dictionary defines the tricolon as, “a period in classical prosody composed of three cola.” Wait, what!? What does that even mean?
Let’s start with some examples, shall we…
- Eat, drink, and be merry.
- The Good, the Bad, and the Ugly.
- Life, liberty, and the pursuit of happiness.
What do all of these have in common, you ask? These phrases and titles are grouped into threes. Why threes? Because three things sound better than two. Like with many forms of art, the rule of three or thirds applies even to writing…
